#FeelFree To Be You At Lady Luck Casino® Black Hawk!


February 13, 2017

When is the last time someone told you to Feel Free to be yourself… and meant it? Our new mantra here at Lady Luck® is just that… Feel Free to Feel Free™. “We don’t want our guests to feel like guests, we want them to feel right at home when they play with us,” says Stacy DeWalt, Chief Marketing Officer of Isle of Capri Casinos®, Inc.


We started as a humble riverboat casino in Bettendorf, IA in 1991. Since that time, we’ve opened fourteen properties across the country. No matter how much we grew, we never lost sight of our roots. We’re a place where you always feel welcome and where you never need to act like someone you’re not. No one here is snobby, exclusive, or pretentious – Lady Luck Casino® Black Hawk is a place you can be completely yourself.


“The best compliment we hear is – ‘I feel like I belong here,’” says Stacy DeWalt…. And that’s a guarantee we can deliver… you belong here. We accept all kinds of funny gaming rituals and love enthusiasm. Our favorite thing to see is a lucky charm here or a lucky baseball cap there. A good jackpot dance is always a treat, and same seat players… we can always depend on seeing them right where we left them.


What are some other ways our guests let go while they’re here at Lady Luck®?


1. Indulging in bowl after bowl of Jerry’s Green Chili. We don’t count how many… but we might not sit next to you after!

2. PJ play time… a little nickname we have for our guests who just wanted to sneak down for one last hand or slot pull… so why not come down in the jammies?

3. Multi-beverage arrangements. We get it, sometimes you don’t want just a cola, or just a lemon lime fizz… we give a special wink to our buddies who have a specific set of drinks they sip (probably brings them the best luck).


DeWalt says, "The best part of my job, spending time with our employees and hearing about the fun times they are having with our customers,” so no matter what ritual you have, join in on the good times with staff and patrons alike at Lady Luck Casino® Black Hawk.


For even more good luck, follow us on FacebookTwitter, and Instagram to play our Feel Free to Feel Free™ giveaway for a chance to win some awesome prizes. You can always #FeelFree to Feel Free™ at Lady Luck®!

Back to Top